​​Two television spots are the flagship media initiatives in this major corporate branding campaignThere are also two radio ads produced by Telesco Creative Group.

Agency: Telesco Creative Group


Producer: Trish Phelan

Director / DP: James P. Gribbins


Editing, Mastering & Delivery: Chris Bové, AlwaysEditing


Media Director: Robin L. Needham, TraversCollins

When you mix stunning cinematography with an elegant and simple story, you have a broadcast commercial campaign that can only be described as high-concept; high-art.


Footage was shot with the SONY F3. It was converted to Apple ProRes 4:4:4 and delivered to the edit on a hard drive.  From there, a perfect 10-bit R'G'B' 4:4:4 environment was maintained.