Two television spots are the flagship media initiatives in this major corporate branding campaign. There are also two radio ads produced by Telesco Creative Group.
Agency: Telesco Creative Group
Producer: Trish Phelan
Director / DP: James P. Gribbins
Editing, Mastering & Delivery: Chris Bové, AlwaysEditing
Media Director: Robin L. Needham, TraversCollins
When you mix stunning cinematography with an elegant and simple story, you have a broadcast commercial campaign that can only be described as high-concept; high-art.
Footage was shot with the SONY F3. It was converted to Apple ProRes 4:4:4 and delivered to the edit on a hard drive. From there, a perfect 10-bit R'G'B' 4:4:4 environment was maintained.