Two television spots are the flagship media initiatives in this ad campaign: "Adult-Child" and "Twins". There are also :60 radio ads produced by Telesco Creative Group.
Agency: Telesco Creative Group
Producer: Trish Phelan
Director / DP: James P. Gribbins
Media Director: Robin L. Needham, TraversCollins
Editing: Chris Bové, AlwaysEditing
Animator: Dave Cox, Eyeline Media
Music Composer: Ken Rutkowski
Audio Post: Outer Limit Recording Studio
Mastering and Delivery: Chris Bové, AlwaysEditing
Shot with the RED Scarlett, the raw RED files were delivered to the edit on a hard drive. They were converted to DNxHD444 for editing in Avid Symphony. All media was logged and selects were made, and then sent to the animator. The master animations were made in After Effects.
Color was crucial. For this project we chose a three-stage process. Primary decisions were made in Redcine-X Pro. Then the heavy lifting (complex secondary color) was done in After Effects. The final broadcast grading (single secondary color) was done in Avid Symphony. It was a thorough process that resulted in a better product than anyone else could deliver.