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Some recent examples of the "storytelling" political ad concept:
Political Ads: TV and the Second-Screen
Many companies out there create political ads. Frankly it is an easy template to keep delivering every year. But what if the template isn't working?
Very few companies have the know-how to create national-quality, "storytelling" ads. Usually positive, these focus on a candidate's image as a brand.
Here are a few examples of how you can raise the bar for your candidate, and even propel the campaign itself onto a new plateau.